Learn key vocabulary related to advertising.
|an image, set of words, audio or video that is used to convince people to buy something
|There are so many advertisements for holidays right now.
|a thin book that contains information about something or advertises something
|I picked up a few brochures at the travel agency to help us decide where we want to go on holiday.
|an action someone takes to help sell a product or service
|He has gone on tour to promote his new album.
|tell the public about a product or service to encourage them to buy it
|It was advertised as the last vacuum cleaner you'll ever need to buy!
|a business that provides a particular service
|She decided to start her own advertising agency.
|an advertisement on television or the radio
|I heard a clever commercial on the TV the other day.
|a short, easy-to-remember phrase that is used in advertising.
|That company has such a catchy slogan.
|a large notice, often with a picture on it, that is put in a public place in order to advertise something
|They put up posters across the university, hoping to attract students to the concert.
|try to get a particular group to buy a product or service
|This service is targeted at business owners.
|advertising material sent by email that the recipient has not asked for
|My mailbox is full of spam!
|a short video showing highlights from a film or television program in order to advertise it
|I love watching the trailers at the cinema.
|advertise a product or service in a particular way to make it appealing and encourage people to buy it
|Their products are marketed in a very clever way.
|a company that pays for an event or program as a way of advertising their products or services
|Coca Cola is the major sponsor this year.
|market research (n.)
|the process of finding out what people buy and why they buy it
|The company did a lot of market research before developing their product.
|the activity of making sure that people know about a new book, event, etc.
|They launched a publicity campaign for the festival.
|when something gets a lot of attention in newspapers, on television, etc., making it seem more important/exciting than it really is
|There's been a lot of hype about this product.
|niche market (n.)
|a small group of people with very particular needs or interests
|Divorced retirees are a niche market in the tourism industry.
|shared by many people on the Internet
|His latest video went viral.
|a large sign, usually next to a road, that is used to advertise something
|Billboards are quite an effective method of advertising.
|to praise a new book, film, etc. on television or the radio as a way of advertising it
|She took the opportunity to plug her new book.
|a person whose job it is to make sure that people know about a new book, event, etc.
|His publicist orchestrated the whole thing.
|a short tune that is used in television and radio advertising
|I can't get that jingle out of my head!
|mailing list (n.)
|a list of names, (email) addresses, etc. that a business uses when it wants to send information and advertising to people
|The company has over 100,000 people on its mailing list.
|products relating to a particular singer, sports team, etc. that are sold to make money
|The band makes a considerable proportion of its revenue through merchandising.
|an unusual trick that is used to attract attention and get people to buy something
|This is just a gimmick to encourage people to sign up.